With over 20 years of experience in the advertising industry as a Creative Director, Copywriter, and university lecturer, she has consistently demonstrated a natural drive for finding innovative solutions. In 2019, she founded and led LibanTROC, a groundbreaking social media platform that evolved into a nonprofit association. This initiative marked a pivotal addition to her career, allowing her to channel her energy into the humanitarian field. Today, LibanTROC serves as a vital safety net, uniting over 90,000 members and providing diverse solutions to address the ongoing crisis in Lebanon, while supporting more than 4000 families. It’s the only Lebanese community selected by META among the top 3% most effective communities worldwide.